Which of the following describes SEO correctly?

• A. Increasing paid advertising impressions on search engines
• B. Boosting social media followers through posts
• C. Designing a website to maximize its placement in search engine results for particular keywords, thus increasing traffic to the site
• D. Submitting the site to every search engine

Answer: (C)

SEO focuses on making a site appear higher in organic search results for relevant keywords to boost traffic. It involves optimizing the site’s structure, content, and technical factors so search engines can understand and trust what the pages are about, which helps them rank higher for those keywords. This includes clear page titles and descriptions, fast load times, mobile-friendly design, proper headings and metadata, quality and relevant content, and building credible backlinks. The outcome is more visitors from unpaid, organic search rather than from ads.

The other options miss the core aim. Increasing paid advertising impressions targets paid search rather than organic rankings. Boosting social media followers centers on social media marketing and doesn’t directly drive search engine rankings. Submitting the site to search engines is not a primary SEO strategy today, since search engines crawl and index pages automatically, and SEO is about long-term ranking improvements, not just submission.