Which action best reassures customers that an online business is reliable?

• A. BBB certification
• B. Low prices guaranteed
• C. Fast shipping only
• D. Celebrity endorsements

Answer: (A)

Trust and reliability signals are what customers rely on when shopping online. BBB certification is a recognized third‑party seal that shows the business has met established standards for ethical conduct, transparency, and dispute resolution. That external validation reduces perceived risk and makes customers more confident that orders will be handled responsibly, returns honored, and issues resolved. The other options don’t provide the same level of verifiable credibility: low prices can attract buyers but don’t prove trustworthy operations; fast shipping speaks to speed, not overall reliability; celebrity endorsements reflect popularity, not the business’s trustworthiness or accountability. So BBB certification best reassures customers about reliability.