What metric indicates the percentage of website visitors who leave after viewing a single page?

• A. Bounce rate
• B. Conversion rate
• C. Click-through rate
• D. Churn rate

Answer: (B)

The idea here is understanding bounce rate, which measures visitors who leave after viewing only one page. It’s calculated as the number of single-page sessions divided by all sessions on the site. This tells you how engaging or relevant your entry page is—a high bounce rate often signals that visitors aren’t finding what they expected or there’s a mismatch between the link they clicked and the content they see next.

In contrast, conversion rate looks at the share of visits that result in a desired action (like a purchase or sign-up), click-through rate measures how many people click a link or ad out of total impressions, and churn rate tracks how many customers stop using a product or service over a period. So the metric that specifically indicates people leaving after viewing a single page is bounce rate.